Friends of mine asked me to cat sit their cats. Naturally, I set up an instagram account (@MommaBaconCat) and posted loads of photos of the two cats. I even made up a whole narrative about one being lazy (true) and one being crazy (trueish). Anyway, I pumped a lot of content, brushed up on social media “reach” and promotion, and tried to get the account trending. I even printed out postcards with the instagram handle and put them up in neighborhood pet stores and grocery stores. No such luck, but I did get one commercial offer! Eventually, I friended a bunch of the cat’s owners friends, hoping they’d naturally stumble across the account, and it worked! But, they were not…. 100% enthusiastic? I think my fake account might have more followers than the owners instagram account? Also, they don’t really need my cat sitting services anymore. Huh.
Friends of mine asked me to cat sit their cats. Naturally, I set up an instagram account (@MommaBaconCat) and posted loads of photos of the two cats. I even made up a whole narrative about one being lazy (true) and one being crazy (trueish). Anyway, I pumped a lot of content, brushed up on social…
